Fendt continues to be image leader in the agricultural equipment industry

The recently published Image Barometer 2010 of the German Agricultural Society (DLG) clearly shows that Fendt continues to have the best image in the agricultural equipment industry. 

Fendt is perceived by farmers as a company with exceptional excellence and innovative power and received top ratings for advertising and company presentation. These results confirm that the Fendt philosophy – to generate the best possible benefits for the customer through the implementation of the newest and most efficient technology – is right on the mark.

This is the 15th time that the DLG has commissioned a market research institute to survey leading farmers on the image of companies within the agricultural industry. This year Fendt claimed first place in the area of agricultural engineering for the eleventh time. Earning 99.8 points out of 100, Fendt increased both the margin to the runner up as well as the total number of points over the previous year and is now only 0.2 points away from the highest number of points possible. The goal for the upcoming year is to move even closer to the maximum number of points and to defend the top position.

Do you think Fendt will be number 1 again in 2011?