EIMA Show sees full public debut for new Global Series tractors

Italy’s EIMA Show will see the first fully-public showing of Massey Ferguson’s groundbreaking MF Global Series tractors.

Backed by an investment of over $350 million and developed from a clean-sheet design, the  Global Series is a brand-new product line of 60-130hp tractors for worldwide markets.

Initially, two non-cab models  – the 82hp MF 4708 and 95hp MF 4709 – are being made available. The MF 4708 is designed for Africa and Middle East markets while the Euro-compliant MF 4709 has been launched for Europe. Cab models are also at an advanced stage of development and set for introduction within the next two years.

“Global in outlook but local in approach, these new workhorse tractors are creating much excitement amongst the farming community,” says Thierry Lhotte, Massey Ferguson Vice President Marketing Europe/Africa/Middle East.

“Featuring a modular design which can be adapted to suit the widest range of farm needs worldwide, they deliver exactly the right level of mechanisation and features for customers – from small livestock and mixed farming enterprises to specialist growers and large fleet operators. These breakthrough new models truly reflect Massey Ferguson’s global status and its vision for a new range of tractors for a new generation of farmers.”