New AGCO Dealer Dedicated to Supporting Innovation in Local Farming

Traction AG Horsham

Farmers and contractors in the Wimmera region of Western Victoria, Australia have a new partner supporting their businesses.

Traction AG has been appointed as the AGCO Dealer for the export focussed broad acre district that produces cereal, pulse and oilseed crops as well as some livestock.

New Dealer Principals Kym Grosser, Frank Delahunty and Peter Blair combine a vast range of expertise with backgrounds in engineering, machinery sales, business and farming. The Traction AG team have over 150 years of experience and are passionate about machinery that delivers performance, efficiency and productivity.

Celebrating the opening of the Horsham premises, 160 local farmers and contractors were invited to enjoy a social evening and meet with the Traction AG staff and AGCO representatives.

The event was a great opportunity for attendees to see the exciting AGCO range of products and speak with Traction AG staff and AGCO representatives about innovations and technology that can help them drive efficiencies in their farming operations.

Will de Fégely – Business Manager , Kym Grosser – Director and Head of Sales & Heath Miller – Farm Machinery Sales Manager

AGCO Area Sales Manager West Victoria, Chris Browne was impressed with the increasing interest in efficient farming practices.

“It was great to see some new and familiar faces at the event and hear a lot of positive views on the increasing importance of technology and improved efficiencies in farming practices in the Wimmera region. There is a lot of enthusiasm for products that tick all the boxes in broad acre farming which is increasingly about economies of scale”, said Chris Browne,

Traction AG Business Manager Will de Fégely was keen to catch up with guests and also spoke of the increasing significance local farmers are giving to efficient farming systems

“It was a good opportunity for farmers to meet our staff and get a look at our new premises as well as the range of AGCO products. The region has increasing demand for technology that will drive down costs in broad acre farming. With our Horsham and Nhill branches, we are looking forward to meeting this demand for a complete product range that exceeds the expectations of customers and is backed up by reliable service support and a global parts network”, Will said.

Traction AG is set to open their Nhill branch in October during the Nhill Show. The team is looking forward to a bright future supporting the Wimmera farming community with products and service support that meet the demands of modern operators in the region.