MF 6600 Series Wins Silver Award at Cereals 2014, UK

Massey Ferguson is delighted to have been awarded a Silver award for its MF 6600 range of tractors at the inaugural IMMA awards at this year’s Cereals event in Cambridgeshire, England.

The IMMAs are a totally new machinery awards scheme that recognises the best new farm equipment on the market today.

Campbell Scott, Director Sales Engineering and MF Brand Development EAME, and Lindsay Haddon, Advertising and Sales Promotion Manager, Massey Ferguson, UK and Ireland.

This new initiative organised by the Cereals Event and supported by the AEA, The Institution of Agricultural Engineers, The Royal Agricultural University and Farmers Weekly, recognises the very best in agricultural engineering.

The independent panel of judges awarded the honours based on the following criteria – Innovation, cost-effectiveness and value.

The judging panel consisted of a number of high profile names from the world of agriculture: Professor Dick Godwin, Harper Adams University (soils and cultivation); Professor Toby Mottram, Royal Agricultural University (robotics); Peter Redman (IAgrE); Prof Paul Miller, NIAB (sprayer expert); Phillip Clappison, Farmers Weekly Contractor of the Year; Roger Lane-Nott (AEA) and David Cousins, Farmers Weekly.

Massey Ferguson submitted their entry back in April, in a comprehensive application that was co-ordinated by Lindsay Haddon, Advertising and Sales Promotion Manager for Massey Ferguson in the UK and Ireland. The package included not only technical information, but supporting collateral such as video, images and customer testimonial.

The MF 6600 award was highlighted by the following closing statement “Ruggedly powerful engines and intelligent design ensure all models in the MF 6600 range have a high power-to-weight ratio for extraordinary all-round machine ability and agility in all applications. The Massey Ferguson DNA clearly runs through the MF 6600 range, with the same familiar, contemporary styling and a presence that makes every Massey Ferguson tractor stand out from the crowd.”

The judging panel clearly agreed!