Farm Progress Show Attendees Caught a Break From the Heat While Learning About AGCO’s Technology Offerings

By Jason O’Flanagan

The 2013 Farm Progress Show (FPS) held in Decatur, IL, from August 27-29 was a great platform for farmers in North America to be exposed to the new Fuse^TM Technologies strategy from AGCO. FPS is the largest open air farm show in the Americas, with a unique focus directly on the farmer.

The Fuse team helped answer questions at the smart bar and demonstrated key technology products for customers at FPS.

During the show AGCO showcased its technology offerings under the shade of the Fuse Pavilion at the center of the AGCO lot. Pathways leading in and out of the pavilion emphasized a key piece of the Fuse strategy – connectivity among different machinery – and guided users to various machines where they could talk with AGCO experts about Fuse technology products.

On the stage within the Fuse Pavilion, presentations at lunchtime on Tuesday and Wednesday included Bob Crain, Sr. VP of AGCO NA, Dr. Jay Lehr, Mike Pearson and me, Jason O’Flanagan. The panel discussed technology in general as well as how the Fuse Technologies strategy would benefit the farmer.

Key to the Fuse Technologies message was the “smart bar.” It featured some of the technology products that are already part of the Fuse portfolio such as AgCommand^TM and Auto-Guide® 3000, which were available for demos. The pavilion and smart bar were a hit in the hot weather, providing a welcome respite from the sun to have questions answered and to see the technology in action.

The Farm Progress Show was a successful event in spite of the very hot weather. Fuse formed the centerpiece of AGCO’s commitment to its core goal:

“High-tech solutions for professional farmers feeding the world.”

To see more photos from the event, visit our Facebook page.

To learn more about Fuse Technologies, click here.

Jason O’Flanagan is a Senior Marketing Specialist for the AGCO ATS team for the North America region.