Red Tractor in Town

London got a taste of the country when a Massey Ferguson tractor laden with fresh produce drove through the streets from New Covent Garden to Trafalgar Square.

The MF 5440 was in town to help celebrate the news that two New Covent Garden Market (NCGM) wholesalers had gained certification under the Red Tractor Assurance Scheme. Then, in the second engagement of the day, it was on to St Martin-in-the-Fields with a trailer-load of food donated by wholesalers for the annual Farmers Club harvest festival service. After the service, food donations were presented to the Connection homeless charity at St Martin-in-the-Fields.

Newly-licensed Red Tractor wholesalers P&I Fruits and E.A. Williams join a list of 11 Red Tractor licensees at NCGM. The scheme offers reassurance for consumers that all produce purchased passes stringent standards in food safety, quality and traceability.

Adds David Sleath, AGCO Director Sales UK and Ireland: “Massey Ferguson is a key part of British farming and has supported the Red Tractor scheme since its inception 11 years ago. We are delighted to offer our tractors to attract consumers’ attention at events all over the country and help explain the huge efforts farmers put into producing food of the highest standards.”

To find out more, please visit the following websites:

New Covent Garden Market: www.newcoventgardenmarket.com/food
Red Tractor: www.redtractor.org.uk