Building the Massey Ferguson Brand in Key Growth Markets

As a truly global brand, Massey Ferguson is making inroads in key parts of the world where farm machinery markets are on the move.

Massey Ferguson tractor sales are continuing to forge ahead in Turkey following the establishment of the brand-new company, Massey Ferguson Tarım Makineleri Ltd. based in Istanbul.  At the same time, in Poland, one of central Europe’s biggest tractor markets, the brand is experiencing a strengthening of business.  In China, new factories are set to see production of MF machines.

MF tractor sales in Turkey hit 2,580 units in 2010.  The 2011 target is even more ambitious and sales are already well on track. This makes Turkey not only one of the largest tractor markets by volume for Massey Ferguson in Europe, Africa and the Middle East but also one of its fastest-growing sales markets.  Since the inception of Massey Ferguson Tarım Makineleri in 2008, more than 60 MF dealers have been appointed throughout the country to give virtually 100% geographical coverage.

MF tractors await delivery at Korbanek in Poland.

In Poland, the MF flag is being flown by distributor, Korbanek, who has made major investments in the business infrastructure to support the brand.  Over 550 Massey Ferguson tractors were shipped there in 2010 and a further increase in volume is expected this year.  MF combines are also now being sold in Poland for the first time in many years.  Earlier this year, product training was carried out for over 80 dealer sales staff, while more than 100 Polish farmers recently visited the Beauvais factory in France to see Massey Ferguson tractors being built.

Changzhou in southeast China and Daqing in Heilongjiang in the northeast are the planned sites of two new plants to produce MF low to high horsepower tractors.  China is one of the world’s largest farm equipment markets and offers tremendous growth opportunities.  AGCO, Massey Ferguson’s parent company, has been a market leader in China for imported tractors for seven consecutive years.  Over the past decade, it has established a strong local after-sales service and parts capability, serving the needs of local end users in the key farm equipment regions of the country.

Do you farm with a Massey Ferguson tractor? Where are you from and what do you raise on your operation?