Massey Ferguson on Reality TV

Massey Ferguson (Brazil) sponsored the first Brazilian Agribusiness reality television show. The “Lavouras do Brasil” reality television show by Canal Rural monitored the phases of soybean cultivation over eight months from four different Brazilian regions – Goiás, Paraná, Mato Grosso, and Rio Grande do Sul. Students from four universities, researchers and cooperatives monitor and analyzed the production using cameras installed in the major production zones. As a sponsor of the show, Massey Ferguson’s products and technologies were showcased to a great number of Brazilians including farmers, agribusiness professionals and students. Brazil’s Minister of Agriculture, Reinhold Stephanes (in the photo on the right), participated in one of the regional harvests in a MF 32 combine. Valuable results, including multimedia images and interactive information, are available at the show’s website to help farmers plan their next season and manage their production more efficiently.